Scott Wueschinski

Scott Wueschinski is a Go-to-Market Scientist, AI Strategist, and serial entrepreneur with over 25 years of experience at the intersection of digital transformation, retail, and revenue operations. A 4x exit founder, Scott currently serves as AVP & Principal in Genpact's Retail Applied Advisory practice and is Co-Founder of GTMify.io — a go-to-market execution platform that helps B2B and B2C innovators replace ad hoc tactics with repeatable, systematic revenue engines.

His career spans leadership roles at Avanade, Thoughtworks, Salesforce ecosystem firms, and Genpact, where he has consistently focused on next-generation commerce, AI-enabled customer experience, and digital operating models. Across his career, Scott has driven over $100M in measurable client impact, including a 40% reduction in CPG time-to-market through an AI-powered orchestration engine and a Fortune 500 omnichannel GTM system that generated $50M in new revenue in just 18 months.

Scott is recognized as a RETHINK Retail Top Retail Expert (2023–2026) and a 2026 Top AI in Retail Leader. He serves on the RETHINK Retail Advisory Council and the Retail AI Council, and is a sought-after speaker at events including B2B Online, Adobe Summit, and other leading retail and commerce conferences.

His core belief: most go-to-market strategies fail not from a lack of effort, but from a lack of system. On Retail Therapy, Scott brings that systems lens — dissecting how the best brands operationalize innovation, build repeatable playbooks, and turn emerging technology into competitive advantage.